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TAKING a temporary step into the world of PR & Marketing, the tables have been turned on city business student Joshua Thomson – winner of a headline writing competition.

The 15-year-old Ken Stimpson Community School wordsmith was awarded the top spot in a competition run at the summer’s Careers Fair in Peterborough, organised in conjunction with established city-based PR & Marketing agency Media Matters.

Joshua’s winning headline ‘Second generation making it their own’ was rewarded with a visit to the Media Matters offices in Lynch Wood, and the chance to talk to the experienced team about aspects of the PR industry – from traditional press release writing to the latest digital marketing trends.

Joshua was then given some hands on experience of writing a press release for the local media about his experience.

Studying business, ICT and construction, Joshua said: “I’m really interested in PR and marketing and it was been great to get an insight into the many aspects of the industry. There has been plenty of food for thought for me to take away and adapt to my business studies.”

Account executive Cetti Long said: “We were delighted to welcome Joshua into the Media Matters offices and have been impressed by his thirst for knowledge. We wish him all the very best in his future studies and career.”