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Master sales with this free, two-part workshop, exclusively for existing start-ups and sme’s.
Part one will be a full day workshop, led by Mark Goodson. With 30 years in technology sales, Mark’s experience comes from making every mistake in the selling handbook! Having managed international sales teams in multimillion dollar companies and founded VC-funded businesses in Cambridge he decided to focus on passing on what he’s learned in a lifetime of selling.
Many entrepreneurs have to sell to succeed with their ventures, but aren’t necessarily professional, or natural, sales people. Mark’s workshop will offer a range of practical tips and advice that you can start applying to your business straight away.
Participants will also be invited to attend a half day follow up on Friday 13 October – to see how their new-found knowledge has worked in practice, and to plan next steps forward for their business.
The workshop will cover:
Sales skills
- Overcoming the misconceptions around selling
- The basic principles of selling
- Basic selling skills
- Building credibility
- Understanding what really matters to your customer
- Pitching
- Gaining commitment
- Handling objections
- How to follow up effectively
- Proposals and quotations
- Competition
- Selling to large organisations
Finding customers
- Inbound vs outbound sales and marketing
- Your Serviceable Available Market
- Finding prospects
- Connecting with prospects
- Prioritising prospects
Managing sales
- A numbers game
- Tracking sales activity
- Do I need a CRM system?
- Developing a sales process
Last few places remaining! Book your space online.