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Marketing agency OlsenMetrix Marketing (www.olsenmetrix.com) has launched a new sales consultancy division to help clients get the full benefits of their marketing activities.

OlsenMetrix managing director Richard Olsen said: “Our brief as a marketing agency is often to help clients generate new sales leads. But we have recognised that some clients need assistance in actually handling the leads that we generate.”

The new service – headed by sales strategist and trainer Alan Crouch – brings together marketing, sales and strategy consultancy.

Alan said: “Together with the client, we firstly define the ‘customer proposition’ and align the market positioning to create a completely focussed and high-performance sales and marketing strategy. Then, OlsenMetrix is uniquely positioned to lead project implementation, delivering a full suite of marketing services and directly supporting the sales team.”

OlsenMetrix sales coaching supports organisations in both their sales leadership and their management.

The sales strategy consultancy services range from facilitating the creation of a high-performance strategic plan right through to leading complete sales transformations in order to support successful business growth. Alan Crouch is highly experienced in working with managing directors and CEOs who may not have their team in place as well as working with – or acting as – a sales director to deliver a structured, disciplined, focussed, motivated and high-performing sales team.

Alan also delivers sales training orientated around the key principles of sales, selling and the sales process. It provides skills that are proven to secure outstanding sales and business growth.

As well as working with OlsenMetrix, Alan is CEO and founder of the Business Growth School. His previous posts have included managing partner at Cambridge Management Partners, CEO and managing director of Auto Data Guru Ltd and managing director of Car Park Valeting Ltd.